BCM111 · Subject · Uncategorized

The Power of Music

It can be deny that music have their own voice and power. Music can make people be happy, but also sad. It’s strongly show not only for happy but also the pain. For the topic of “Music and Resistance”, the powerful of music displaced the pain of people. It can be said that the word on a song is powerful more than just this word. Continue reading “The Power of Music”

BCM111 · Subject

Internationalising education and cultural competence

As an international student who come from Vietnam, I am understanding all the feeling also have some experiences about study abroad. Moreover, nowadays, the number of Vietnamese who come to Australia to study strongly increased. Continue reading “Internationalising education and cultural competence”


Public Sphere – Where you can share

For this week topic, is the theories that every who living in the 21st century almost knows about. Firstly, I want to talk about the definition of this popular phenomenon called “Public Sphere” which is beginning to shape in public opinion, everyone can join in public sphere exchange the idea or opinion with other people without getting under pressure outside. But it’s not at all the define of this complicated issues.

In my opinion, “Public Sphere”  appeared to have people have their own voice, their own opinion so that they can share the idea. Nowadays, especially adult and a teenager have the popular movement about the blog, which is the video clip of somebody that they want to share their opinion about the hot trend phenomenon. In my country, JV Mines, An Nguy are some people that studied abroad and they are the new generation that can share their opinion on the social media by the video clip and then uploaded so that other people can watch. In addition, they can talk about the love, or which is interested me is the “study abroad” topic, at that time, I want to know about this, so I thought that it’s also helpful for people who want to know clearly about something that it’s not for sure. to the best of my knowledge, I think this is just for a teenager or only for youth, who have trouble or care about this phenomenon, which the vblog’s topic talk about.

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Another opinion about “Public Sphere” that can take into account, which I think suitable for man, is commnets of soccer. Although I’m not know anything about soccer, but in my country, when the soccer season started, I just need to drive my motorbike across the street and it’s easy to me to listened to the channel. I think they also give thier opinion or what they thought about when they were wacth the competition. The show is about soccer competition, but the commentator- I think this is the person who represent for the audience to share their opinion about the competititon. They can show their opinion in the publication where everybody can see them, which cannot appeared in the past.

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I means in the past, the way you talk to other people or share something is not easy. But now, we can easy to talk what we are thinking about and can show for everyone to know what is my opinion about his problem or this issues.




New Media & Convergence

There are no doubt that in the past, media only have radio or newspaper. However, stepping into the 21st century, with the state-of-the-art technology and media, we are now having the internet so we can connect to the world everywhere, every time we want. We don’t need to read the newspaper with the traditional way by paper anymore. Now almost people have modern technology such as a smartphone, tablet or Ipad it can replace for a newspaper. We also don’t need to watch TV on the television, now we have Youtube, Google so that we can watch everything we want just by a few minutes to find on the internet. Continue reading “New Media & Convergence”


Media Industries – The new power


“This will hopefully see an end to outdated media laws that distinctly disadvantage regional television broadcasters.”- Ian Audsley, chief executive.

Actually, I still use media without knowing who ‘owns’ it until studies this topic of BCM110. But, it still does matter who ‘owns’ media After research from some sources, I realised that the person who ‘owns’ the media have the strong effect of many aspects, especially it can relate to politics. In the modern world, the media plays an important role as an integral part of nowadays life experience in the world, not only in western society but also in developing and undeveloped countries. We are surrounded by varieties of media forms through each walking moment of our life, whether television, newspaper, the internet and basically radio where the public can collect all the information which they need. But it raises a crucial question that how the media should be optimally organised and matters if the media is owned or controlled.The influence of owner of media not only sending messages by media to people but also can use their owned to pressuring others different public opinion . He spent money to buy newspaper office or television brand not only makes simple business but also facilitating strong intervention into politics.

-Ken Auletta:“of all the things in your business empire, what gives you the most pleasure?”

-Rupert Murdoch: “being involved with the editor of a paper in a day-to-day campaign…trying to influence people”.

Rupert Murdoch is the person who owns media in Australia. People believed that 70% newspaper in Australia was owned by him (FactCheck, theconversation.com). Although it was a wrong statement, but nobody can deny that Murdoch have really powerful in Media and he is the person who controls the media I use on a daily basis.

Image sources: Adweek

For a real example, in 2013, there was a federal election that Murdoch has had an influence on his politics in the UK. Moreover, he used his newspaper to controls emotion on this election in Australia. In addition, even political leaders knew that Murdoch has his own power on media aspect. This proves that he has the powerhouses of the 2 newspaper offices.

 Another evidences that proves Murdoch’s word have strong power. On 2010, Murdoch has a meeting with Australian Journalism, then he expressed his point of view that he do not like Gillard government. As a result, there was a strong crusade which against Gillard government, especially the case of refugees and climate change.

Relevant sources and references:






Media Text- Or Message??

There are too many meaning behind a media text, especially in some advertisement poster. Why did I say something like that? In my opinion, media text appears a lot of in advertisement and education which can touch to the emotion and heart of audiences such as customers or also students. It’s mean company which uses media text to advertising already had their purpose. However, the purpose to give the meaning of their advertisement is to attract their customers. On the other hand, education use media text, which can give meaning messages to the young generation by the different way, not by study in the book or at school, they can teach their children also can help them to relax at the same time.

However, the meaning of the media text on technology or internet also has another problem. This is because it depends on different thinking of an individual person, the message can become another meaning.

Here are some advertisement posters that give the message by media text.


Here we have a Kalnapilis advertisement: a nut and a computer’s mouse with the message” WE’RE FOR THE REAL THING”. The image immediately gives the message behind the nut and computer’s mouse which connect with the slogan. It’s mean beer of this brand is the real thing more than internet and computer. Moreover, the slogan above” TIME TO GET TOGETHER” also means that this beer can connect people together than the computer and the internet which can easy to connect people all around the world. This picture required signifier and connotation which make the customer thinking about the image of their advertisement.

       This picture also of Kalnapilis brand

Creative Advertising Posters

The reason I choose this advertisement is that this is showed very clearly about their purpose and the way they connect the message together. As we can seen from the picture, the salt of out of the bottle is from fish in the sea which can connect to their slogan ” IT’S MARINE, IT’S NATURAL”.Yes, that’s right! It’s from natural that they already indicated fish from the sea which make the salt. The signifier of this advertisement also showed clearly the denotation of the message.


Regarding this advertisement, it is possible to read this image in more than one way. The reason behind this is the fact that from the firstly big slogan, they showed :”BYE BUY”. It’s mean we can say goodbye with the word buy, however, they just change from buy to rent.


It’s not the Media’s fault!

The purpose of creating media is for entertainment, to send the meaningful message of life, family, society or bring benefits for education and even improve health.


(Image source: vkool.com, Hang Pham)

But, in my opinion, the way people use the wrong purpose for advertisement or worse aim to earn money and it leads to the current anxieties for other people who affected by media.

For example, facebook was made for entertainment, keep in touch with family and friends or share news, pictures for other people who live far away from you. However, the way people use and addicted to it, or they can’t manage their time, this is definitely not media’s fault.


(Image source: Pes Maternelle)


( Image source: Jimake)

We already known that addicted on something is because of we can not control ourselves. For example, if we do not want to check in Facebook, nobody or even media can oblige us.

0905 KitKat 4

( Image source: Addiction treatment)

General, everything always have 2 sides, it’s not all the media fault because media can not know what is wrong and right, only people know clearly about that.


Why I am here?


Actually I do not know why I am became a blogging. If I have to explain, I think it’s because I choose to study “ Communication and Media studies”. Although my major is Digital Media, I used to think I will make some technology aspect, study in studio, tv programs, film making, graphic design and photography like the hand course in book introduce. However it’s not like what I am imaging so now I have to create a blog, wrote blog and post every week, which I never think before.

The reason I am here, study abroad in UOW, is to follow my dream. I promise with my mom I will choose what I liked to study, but now, I really disappointed about that. I don’t know how to talk with my mom, “ I already choose what i want to study but it’s not like what I’m thinking???” should I say like that? No way 😦

Although I gave up 2 years study business in my country to go overseas, however, until now, I still study the major which is not suitable for me.

Here is more about me.